The short version: what was broken, and what you changed. Two or three sentences, enough to decide whether to read on.
Project name
The one-sentence version of what changed. Lead with the outcome, not the brief — this is the line someone reads before deciding to scroll.
- Client
- Company
- Year
- 2026
- Role
- Product design, research
- Team
- Two engineers, one PM
The problem
Who was struggling, with what, and how you knew. Name the person and the moment. "The finance team closed the month in nine days" beats "the process was inefficient."
What you found when you looked closer, and what surprised you. If the analytics said one thing and watching people said another, this is where that goes.
What I did
The decision that made the difference, and the reasoning behind it. One strong idea explained properly beats six screens listed out.
What you tried that didn't work. This is the part other designers read closely, and most portfolios leave it out.
A short line from someone who used it, or the sentence that reframed the problem for you. Name, role
What happened
The result, with a number if you have one. If you don't have numbers, say what changed in how people worked instead — that's still evidence.
What you'd do differently. Ending on a real reflection reads as confidence, not doubt.